GRADUATE DIPLOMA IN
DIGITAL PROJECT
MANAGEMENT

high performance training

“Acquire the knowledge to play a key role in a company’s digital transformation.”

Digital Project Managers are in charge of leading and managing digital projects that fulfil company objectives, making efficient decisions, creating new digital business lines and managing growth through careful planning. This makes the Digital Project Manager an essential position in all companies.
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Become the lead manager of successful digital strategies in your company
“Acquire the necessary skills to successfully lead and manage companies, startups, projects, or teams in the field of digital marketing.”
It is for you if...

You wish to take on the role of Digital Project Manager or aspire to work in a field that requires tackling the challenge of leading or managing digital projects. It is also for executives who wish to take on the role of Digital Project Manager.

High-Performance Programme
Quality content is the key to a high-performance programme.Thanks to our highly relevant and in-depth syllabus, professionals who study this programme acquire more essential digital skills that will make them stand out in today’s highly demanding and competitive digital work environment.

This is the content you will specialise in during this programme:

STRATEGIC DIGITAL DECISION-MAKING

Unit 1 INTRODUCTION TO DATA ANALYSIS

  • Big Data
  • History of Big Data
  • Benefits of analysing Data to Make Decisions
  • Storing Data
  • Use of Big Data in Small And Medium Sized Businesses Small Data
  • Merging Business and Technology

Unit 2 DIAGNOSING THE PROBLEM

  • Types of Problems and How to Tackle Them
  • Diagnosing a Problem
  • Decision-Maker Profiles
  • Tools for Diagnosing Problems
  • Registering Problems in Excel

Unit 3 DEFINING OBJECTIVES

  • OKRs (Objectives and Key Results)
  • How to Define Objectives
  • Metrics and KPIs
  • Relevant Metrics for Business
  • Cohort Analysis

Unit 4 THE DECISION-MAKING PROCESS

  • Why Do We Make Bad Decisions?
  • Types of Decisions
  • The Decision-Making Process
  • Enemies of Decision-Making: Decision Traps
  • Open Decision-Making

Unit 5 ADVANCED TECHNIQUES

  • The McKinsey Way
  • The BCG Matrix

Unit 6IMPLEMENTING DECISIONS

  • Understanding the Risks
  • Planning Implementation
  • Monitoring Progress
  • The Strategic Value of Communication

Unit 7 BUSINESS INNOVATION MODELS

  • Design Thinking
  • The Lean Startup Model
  • The 70/20/10 Learning Method
  • Transformation Map: Long-Term Strategy

Unit 8 CORPORATE CULTURE

  • Characteristics of Corporate Culture
  • Improving or Changing the Corporate Culture
  • Case Studies

DIGITAL PROJECT MANAGEMENT

Unit 1 THE PROJECT MANAGER

  • The Project Manager’s Skills
  • Project Management Fields
  • The Project Manager’s Responsibilities

Unit 2 DIGITAL PROJECTS

  • Disciplines Associated to Digital Projects
  • Digital Business Transformation
  • Digital Project Phases
  • Development Areas of the Project Manager in Digital Projects

Unit 3 KICKING OFF THE DIGITAL PROJECT

  • Defining Objectives
  • Project Scope
  • Project Timing
  • Project Costs and Budget
  • Assembling the Work Team

Unit 4 THE HUMAN FACTOR

  • Identifying Stakeholders
  • Managing the Team and Stakeholders
  • Managing Communication During the Project

Unit 5 DEVELOPING THE PROJECT (I)

  • Benchmarking
  • The Brief
  • The Three Levels of Web Design
  • Information Architecture
  • Information Architecture vs. Usability

Unit 6 PROJECT DEVELOPMENT (II)

  • UI and UX Design
  • Programming and Layout
  • Domain and Hosting

Unit 7 WORK METHODOLOGIES

  • Agile
  • Scrum
  • Lean
  • Kanban

Unit 8 MANAGING CHANGES AND CONFLICTS

  • Conflicts in the Project
  • Problems in the Project
  • Solving Conflicts and Problems
  • Conflict-Solving Methods
  • Managing Changes

Unit 9 PROJECT MANAGEMENT TOOLS

  • Project Management Software
  • File Sharing Tools

Unit 10 PROJECT TESTING AND DELIVERY

  • Testing
  • Project Report: Project Closure and Delivery
  • Success Factors
  • Project Review

LEAN STARTUP

Unit 1 ANATOMY OF A STARTUP

  • What Makes a Startup Different?
  • Business Models
  • Creating the Business Model Canvas
  • Formulating the Value Proposition

Unit 2 ANATOMY OF THE ENTREPRENEUR

  • The Entrepreneur's Mindset
  • Types of Entrepreneurs
  • Entrepreneurs' Most Common Errors

Unit LEAN STARTUP METHODOLOGY

  • What is Lean Startup?
  • Innovation as a Framework
  • Lean Business Plan Creation
  • The Importance of Testing
  • Success Stories

Unit 4 IDEATE AND BUILD

  • Managing
  • Ideas

Unit 5 MINIMUM VIABLE PRODUCT

  • Creating the Minimum Viable Product (MVP)
  • Prototyping

Unit 6 LAUNCH

  • Quick Launch
  • Creating a Low-cost Strategy

Unit 7 MEASURING

  • Analysing the Results
  • Presenting the Results
  • Automating Processes

Unit 8 LEARNING

  • Validated Learning
  • Pivoting: Changing your Mind
  • Optimising: Changing or Improving Part of an Idea
  • Persevering: Striving Forward
  • Review and Tweaking
MENTORING
A mentor will guide you throughout your programme to ensure your project reaches its full potential and you achieve the highest professional performance.
01.
Review the syllabus
02.
Compare the syllabus
03.
Choose high-performance

PROGRAMME INFORMATION

DURATION
MONTHS 3
HOURS 600
ECTS (credits)24
UPCOMING SESSIONS
Next session 09/12/2020

ONLINE €3500

6 Steps: Application Process
admisión reserva
01.
Reservation
Make a reservation to secure your place in the programme you have chosen. You can do this through the contact form or by contacting one of our academic assessors.
admisión pago
02.
Payment
Once you have reserved your place, make the payment in the method you have chosen (in full or in instalments). If you are not accepted into the programme, you will be refunded the full amount.
admisión im
03.
Application
We will send you an admission form, which you must fill in and return to us. This process guarantees all students have the necessary skills for high-performance digital training.
admisión entrevista im
04.
Interview
We want to know you better and ensure you have clear objectives before you begin your programme so that you will be prepared to successfully complete it.
admisión resultado
05.
Outcome
After reviewing your application, we will inform you if you have been accepted into the programme you have chosen.
admisión firma matrícula im
06.
ENROLMENT
After receiving the result of the admissions process, you can complete the digital pre-enrolment form and prepare to start your programme at IM Digital Business School.
Admission requirements

Access to this programme is restricted to candidates who have an academic degree. Candidates who do not hold an academic degree will be able to access the programme by virtue of their professional achievements, training, or equivalent achievements.

Aside from these requirements, candidates must fill in an application for admission and, depending on the result of the application, candidates may be requested to perform a personal interview.

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If you have any doubts, call us and we’ll be happy to help you.
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MADRID911 593 433
WHATSAPP602 252 746
FREE900 831 273
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