GRADUATE DIPLOMA IN
DIGITAL BUSINESS
STRATEGY

high performance training

Lead your company’s digital strategies and master the latest techniques

Leading digital marketing strategies has become the key to company growth, and it is essential to do so successfully, quickly, and by adapting the strategy to each company’s possibilities.
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Become the lead manager of successful digital strategies in your company
“Take full advantage of digital marketing techniques quickly and in a measurable and efficient manner.”
01.
Focus on rapid growth with special attention to usability and creativity in the digital environment.
It is for you if...

Your goal is to work in a field that requires leading or managing digital marketing campaigns aimed at rapid and efficient growth.

High-Performance Programme
Quality content is the key to a high-performance programme.Thanks to our highly relevant and in-depth syllabus, professionals who study this programme acquire more essential digital skills that will make them stand out in today’s highly demanding and competitive digital work environment.

This is the content you will specialise in during this programme:

GROWTH HACKING

Unit 1 INTRODUCTION TO GROWTH HACKING

  • Growth Hacking Philosophy
  • The Growth Hacker Profile
  • The Growth Hacker’s Role in the Company
  • The A2R2 Framework: Growth Hacking Funnel

Unit 2 RECOGNISING THE COMPANY’S SITUATION

  • The Startup’s Context
  • Objective: Grow Quickly
  • Formulating Growth Objectives

Unit 3 HACK THE MIND

  • Digital Consumer Psychology
  • The Online Customer Lifetime Cycle
  • The Power of Social Proof
  • Emotional Content Strategies

Unit 4 APPLYING THE SCIENTIFIC METHOD

  • Formulating the Hypothesis
  • Investigation and Testing Phase
  • Statistical Basis
  • Optimise and Repeat

Unit 5 ATTRACTING CLIENTS

  • Where do Clients Come From?
  • Choosing the Channels
  • Tools to Attract
  • Building an Effective Mailing List
  • Case Study

Unit 6 ACTIVATING SALES

  • Analysing the Results
  • Presenting the Results
  • Automating Processes

Unit 7 RETENTION AND LOYALTY

  • The End of the Conversion Tunnel
  • Creating a Plan to Retain Users
  • Customer Retention Tools
  • Case Study

Unit 8 SCALABILITY

  • Lean Startup Iterations
  • Generating Viral Content
  • From Client to Prosumer
  • Creating a Scalability Plan
  • Tools for Scalability

USER EXPERIENCE (UX)

Unit 1 INTRODUCTION TO USABILITY

  • The Origin of Web Usability
  • Concepts Related to Usability
  • Cognition and Human Perceptions
  • User Experience (UX)
  • Importance and Benefits of Web Usability
  • Testing and Improving Usability
  • The Three Levels of Design
  • Usability and UX Specialists

Unit 2 FUNDAMENTAL PRINCIPLES OF USABILITY

  • Nielsen’s 10 Usability Heuristics
  • Shneiderman’s Rules of Interface Design
  • General Recommendations for System Design
  • Adapting to Mobile Devices

Unit 3 USABILITY FOR CONVERSION

  • Return on Investment
  • Customer Lifetime Value (CLV)
  • Management Model
  • Landing Pages: Optimising Conversions
  • Evaluation and Testing Basics

Unit 4 THE WORK PROCESS IN USABILITY

  • Definition of Requirements and Strategy
  • Information Architecture
  • The Sitemap
  • UX/UI Design
  • Deliverables: Wireframes and Prototypes

Unit 5 EVALUATION AND TESTING

  • Heuristic Evaluation
  • Studies with Users
  • How to Plan Studies with Users

Unit 6 ANALYSIS OF THE USER EXPERIENCE

  • Confidence Interval
  • Metrics in Usability Studies
  • Evaluation of Subjective Opinions
  • Metrics for Web Analytics

Unit 7 SERVICE DESIGN

  • What is Service Design?
  • Moments of Truth
  • The Rules for Service Design
  • The Design Ladder
  • Service Design Techniques
  • Service Design Dynamics

Unit 8 OPTIMISING CONVERSION

  • Areas Linked to Conversion Optimisation
  • Conversion Rate Optimisation Phases
  • Improving Conversion Through Usability
  • How to Define Priorities
  • Quick wins

DIGITAL CREATIVITY

Unit 1 INTRODUCTION TO CREATIVITY

  • What is Creativity?
  • Creativity in Marketing and Advertising
  • The Four Stages of the Creative Process
  • Creative Techniques

Unit 2 DIGITAL COMMUNICATION

  • The Media Goes Digital
  • Web Languages and Conventions
  • Content Strategy
  • Branded Content

Unit 3 DESIGN THINKING

  • Problem, Idea, and Solution

Unit 4 THE PROBLEM

  • The Creative Brief
  • The Brand’s Tone and Personality
  • The Objectives
  • The Target
  • Rational Benefit vs. Emotional Benefit
  • Legal Issues

Unit 5THE SOLUTION

  • Creative Strategy
  • Brand Image
  • The Creative Concept
  • The Slogan and the Claim
  • Insight
  • The Reason Why
  • Techniques for Creating Ideas
  • Creative Techniques

Unit 6 DIGITAL DESIGN

  • Elements of Web Design
  • Navigation and Interface. User-centred Design
  • CRO: Conversion Rate Optimisation
  • Responsive Design
  • E-commerce Design
  • Designing Forms
  • Designing Surveys
  • Designing Calls to Action

Unit 7 CREATIVITY IN DIGITAL MEDIA

  • Media Strategy
  • Email
  • Website
  • Banners
  • Advergaming
  • Apps
  • Social Networks

Unit 8 DIGITAL TOOLS FOR CREATIVITY

  • Design Tools
  • Prototyping Tools
  • Case Study
MENTORING
A mentor will guide you throughout your programme to ensure your project reaches its full potential and you achieve the highest professional performance.
01.
Review the syllabus
02.
Compare the syllabus
03.
Choose high-performance

PROGRAMME INFORMATION

DURATION
MONTHS 3
HOURS 600
ECTS (credits)24
UPCOMING SESSIONS
Next session 09/12/2020

ONLINE €3500

6 Steps: Application Process
admisión reserva
01.
Reservation
Make a reservation to secure your place in the programme you have chosen. You can do this through the contact form or by contacting one of our academic assessors.
admisión pago
02.
Payment
Once you have reserved your place, make the payment in the method you have chosen (in full or in instalments). If you are not accepted into the programme, you will be refunded the full amount.
admisión im
03.
Application
We will send you an admission form, which you must fill in and return to us. This process guarantees all students have the necessary skills for high-performance digital training.
admisión entrevista im
04.
Interview
We want to know you better and ensure you have clear objectives before you begin your programme so that you will be prepared to successfully complete it.
admisión resultado
05.
Outcome
After reviewing your application, we will inform you if you have been accepted into the programme you have chosen.
admisión firma matrícula im
06.
ENROLMENT
After receiving the result of the admissions process, you can complete the digital pre-enrolment form and prepare to start your programme at IM Digital Business School.
Admission requirements

Access to this programme is restricted to candidates who have an academic degree. Candidates who do not hold an academic degree will be able to access the programme by virtue of their professional achievements, training, or equivalent achievements.

Aside from these requirements, candidates must fill in an application for admission and, depending on the result of the application, candidates may be requested to perform a personal interview.

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If you have any doubts, call us and we’ll be happy to help you.
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MADRID911 593 433
WHATSAPP602 252 746
FREE900 831 273
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