You’ll make a diﬀerence in your career thanks to this transformative pro- gramme and its global approach. Once you have completed the pro- gramme, you will feel conﬁdent in your abilities to solve any digital chal- lenges you may come up against.
This Executive Master contains both online and onsite sessions, the latter of which will take place in Barcelona during a one-month period. These face-to-face sessions take on a highly strategic approach and focus on the key digital disciplines you need in order to correctly diag- nose problems and make decisions.
Furthermore, each subject in the curriculum boasts the support of a team of expert mentors who will help you to ensure your business plan is fully adaptedto digital environments. They will become your “board offor the programme’s 11-month duration; they will share their knowledge withyou and oﬀer you support to help consolidate your new insight and your business.
All managers must understand digital environments. Whether you rely on in-house teams or you hire third parties to carry out your digital business plans, being able to effectively lead these actions will make all the difference when it comes to reaching success and obtaining the best return on investment. This Executive Master is for you if: You must make quick and eﬃcient decisions on digital projects.
You already lead teams and/or projects but want further training in order to tackle digital challenges.
You want to be more competitive and not lag behind in the employment market.
You have an entrepreneurial spirit and want to ensure your success.
Unit 1 INTRODUCTION TO DATA ANALYSIS
Unit 2 DIAGNOSING THE PROBLEM
Unit 3 DEFINING OBJECTIVES
Unit 4 THE DECISION-MAKING PROCESS
Unit 5 ADVANCED TECHNIQUES
Unit 6IMPLEMENTING DECISIONS
Unit 7 BUSINESS INNOVATION MODELS
Unit 8 CORPORATE CULTURE
Unit 1 INTRODUCTION TO CREATIVITY
Unit 2 DIGITAL COMMUNICATION
Unit 3 DESIGN THINKING
Unit 4 THE PROBLEM
Unit 5THE SOLUTION
Unit 6 DIGITAL DESIGN
Unit 7 CREATIVITY IN DIGITAL MEDIA
Unit 8 DIGITAL TOOLS FOR CREATIVITY
Unit 1 THE PROJECT MANAGER
Unit 2 DIGITAL PROJECTS
Unit 3 KICKING OFF THE DIGITAL PROJECT
Unit 4 THE HUMAN FACTOR
Unit 5 DEVELOPING THE PROJECT (I)
Unit 6 PROJECT DEVELOPMENT (II)
Unit 7 WORK METHODOLOGIES
Unit 8 MANAGING CHANGES AND CONFLICTS
Unit 9 PROJECT MANAGEMENT TOOLS
Unit 10 PROJECT TESTING AND DELIVERY
Unit 1 INTRODUCTION TO GROWTH HACKING
Unit 2 RECOGNISING THE COMPANY’S SITUATION
Unit 3 HACK THE MIND
Unit 4 APPLYING THE SCIENTIFIC METHOD
Unit 5 ATTRACTING CLIENTS
Unit 6 ACTIVATING SALES
Unit 7 RETENTION AND LOYALTY
Unit 8 SCALABILITY
Unit 1 ANATOMY OF A STARTUP
Unit 2 ANATOMY OF THE ENTREPRENEUR
Unit LEAN STARTUP METHODOLOGY
Unit 4 IDEATE AND BUILD
Unit 5 MINIMUM VIABLE PRODUCT
Unit 6 LAUNCH
Unit 7 MEASURING
Unit 8 LEARNING
Unit 1 CORPORATE REPUTATION IN THE DIGITAL ERA
Unit 2 IDENTITY, POSITIONING AND REPUTATION
Unit 3 THE DIGITAL REPUTATION PLAN
Unit 4 TOOLS TO BUILD DIGITAL REPUTATION
Unit 5 CRISIS AND THOSE RESPONSIBLE
Unit 6 BEFORE THE CRISIS
Unit 7 DURING THE CRISIS
Unit 8 AFTER THE CRISIS
Unit 1 INTRODUCTION TO USABILITY
Unit 2 FUNDAMENTAL PRINCIPLES OF USABILITY
Unit 3 USABILITY FOR CONVERSION
Unit 4 THE WORK PROCESS IN USABILITY
Unit 5 EVALUATION AND TESTING
Unit 6 ANALYSIS OF THE USER EXPERIENCE
Unit 7 SERVICE DESIGN
Unit 8 OPTIMISING CONVERSION
Access to this programme is restricted to candidates who have an academic degree. Candidates who do not hold an academic degree will be able to access the programme by virtue of their professional achievements, training, or equivalent achievements.
Aside from these requirements, candidates must fill in an application for admission and, depending on the result of the application, candidates may be requested to perform a personal interview.