International digital news

In this post, we’ll describe the conversion funnel from the point of view of inbound marketing and the phases that comprise it. Let’s go!

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Podcasts have been around for some time now, but lately it seems that more and more people are talking about them. Currently, about 40% of … seguir leyendo

Forget about mobile commerce and chatbots, the word for 2019 at IM is “interactive.” Why are we saying this? Well, because we know our students prefer practical education, as well as being able to easily find all the resources they need to continue learning. Because of this, we’ve begun to add interactive glossaries to our … Leer más

One of the first doubts that comes to mind when we create our own blog is how we can earn revenue from it. Thanks to digital tools, it’s possible to monetise our efforts and receive a profit. However, it’s useless to attempt earning any sort of revenue without having a strategy or performing prior investigation. … Leer más

While reading this, more than one of you probably have a smartwatch on your wrist to control your WhatsApp messages, or perhaps you’re wearing AirPods that are linked to your mobile as you listen to your favourite podcast. Indeed, wearables are here to stay, and statistics prove so. A study performed by the International Data … Leer más

Publicity in social networks is the order of the day, as it allows us to address our target audience at a considerably lower price than if we used traditional media. Nowadays, good segmentation and good content can help us enormously to achieve our objectives thanks to these channels, but it’s just as important to choose … Leer más

Do you want to take a step forward in the world of digital marketing? Digital marketing is constantly evolving and all professionals in this sector must constantly stay up-to-date. A way of achieving this is by studying one of the best master’s degrees in digital marketing, a new experience which will allow you to accomplish … Leer más

We are happy to announce thatIM Digital Business School has justlaunched a new program for those who want to become leaders and be at the top of the Digital Marketing game. If you are a professional with experience in the digital sector and wish to advance in your career and lead your company’s digital transformation … Leer más

Digamos que el marketing tradicional se sirve de una luz alógena. Las estrategias y espacios publicitarios que utiliza hacen que el mensaje llegue a todas partes, pero la fuerza con que llega se va perdiendo, sobre todo a medida que el grosso de la comunicación va trasvasándose a Internet. En la red, la información no … Leer más

El marketing digital ahora es un favorito por excelencia de la mayoría de las empresas en Colombia. Es una alternativa más vistosa, atractiv… seguir leyendo