{"id":8686,"date":"2019-03-12T12:58:31","date_gmt":"2019-03-12T12:58:31","guid":{"rendered":"https:\/\/www.im.education\/blog\/?p=8686"},"modified":"2019-03-12T12:58:31","modified_gmt":"2019-03-12T12:58:31","slug":"promociona-app-apple-search-ads","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/promociona-app-apple-search-ads\/","title":{"rendered":"Promociona tu App con Apple Search Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En octubre de 2016 Apple anunciaba su nueva funcionalidad, los Apple Search Ads, para el mercado estadounidense. Una herramienta que pretend\u00eda ayudar a los desarrolladores a mostrar sus apps a m\u00e1s usuarios. Se trataba de la primera apuesta de Apple en cuanto anuncios. A d\u00eda de hoy, esta funcionalidad est\u00e1 disponible tambi\u00e9n en pa\u00edses como M\u00e9xico, Francia, Italia o Espa\u00f1a, entre otros. A continuaci\u00f3n, os explicamos c\u00f3mo funcionan y qu\u00e9 tipos de Search Ads encontramos. \u00a0<\/span><\/p>\n<h3>\u00bfC\u00f3mo funcionan los Apple Search Ads?<\/h3>\n<p><span style=\"font-weight: 400;\">Los Apple Search Ads funcionan de forma similar a otros sistemas como por ejemplo Google Ads. A partir de un estudio de palabras clave, se establece una puja por cada keyword. Encontrar la puja ideal es dif\u00edcil, ya que otros anunciantes pujar\u00e1n por la misma palabra clave que nosotros. Nuestro objetivo ser\u00e1 calcular el coste m\u00e1s ajustado para no pagar en exceso pero que, a la vez, nos garantice que conseguiremos impresiones y por tanto visualizaciones. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, el valor de la puja variar\u00e1 si la keyword es m\u00e1s o menos popular entre los anunciantes. Hay que tener en cuenta que a diferencia de Google Ads que muestra varios resultados, con Apple Search ads solo se muestra uno, por lo que solo hay un ganador de la puja.<\/span><\/p>\n<h3>\u00bfQu\u00e9 tipo de Apple Search Ads escoger?<\/h3>\n<p>Apple ha establecido dos modalidades para que podamos promocionar nuestras apps: el Search Ads Basic y el Search Ads Advanced.<\/p>\n<p><b>Search Ads Basic<\/b><span style=\"font-weight: 400;\">: Se trata de la opci\u00f3n m\u00e1s b\u00e1sica de campa\u00f1as. Como anunciantes, deberemos indicar \u00fanicamente: la app que queremos promocionar, la tienda o tiendas donde queremos promocionar la app, el presupuesto total mensual que vamos a destinar (Apple limita a 10.000 USD la inversi\u00f3n total por app al mes) y, finalmente, el CPI m\u00e1ximo que vamos a invertir. A trav\u00e9s de estos par\u00e1metros, Apple calcular\u00e1 \u00a0el resto como los palabras clave o el CPI. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u00bfC\u00f3mo funcionan los precios?<\/span><\/i><span style=\"font-weight: 400;\"> A trav\u00e9s del modelo CPI. Como anunciantes solo pagaremos por las instalaciones que se consigan al coste m\u00e1ximo por instalaci\u00f3n definido. Hay que tener en cuenta que Apple mostrar\u00e1 solo aquellos anuncios (apps) que crea que son relevantes para los usuarios. En este modelo, el CPI m\u00e1ximo ser\u00e1 clave para determinar nuestra relevancia en las b\u00fasquedas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u00bfC\u00f3mo se crea el anuncio?<\/span><\/i><span style=\"font-weight: 400;\"> A partir del nombre, subt\u00edtulo, descripci\u00f3n e im\u00e1genes o v\u00eddeos que aparecen en la ficha de descripci\u00f3n de la app. B\u00e1sicamente, Apple har\u00e1 todo el dise\u00f1o por nosotros a trav\u00e9s del material del cual ya dispone. Por este motivo, es importante revisar bien cada uno de los apartados.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8687 aligncenter\" src=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2019\/03\/search-basic-min.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2019\/03\/search-basic-min.jpg 600w, https:\/\/www.im.education\/blog\/wp-content\/uploads\/2019\/03\/search-basic-min-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>Search Ads Advanced:<\/b><span style=\"font-weight: 400;\"> Es la versi\u00f3n avanzada para crear anuncios. Con esta opci\u00f3n podemos elegir las keywords que creamos conveniente, el target y controlar el gasto de la campa\u00f1a, tanto presupuestos como pujas. En este caso, no hay l\u00edmite de presupuesto mensual. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u00bfC\u00f3mo funcionan los precios?<\/span><\/i><span style=\"font-weight: 400;\"> A trav\u00e9s del modelo CPT, es decir pagaremos solo cuando un usuario toque nuestro anuncio hasta el precio m\u00e1ximo que decidamos previamente. <\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u00bfC\u00f3mo se crea el anuncio?<\/span><\/i><span style=\"font-weight: 400;\"> Igual que los Search Basic Ads a partir de los metadatos de la app (<\/span><a href=\"https:\/\/developer.apple.com\/app-store\/search\/\"><span style=\"font-weight: 400;\">aqu\u00ed<\/span><\/a><span style=\"font-weight: 400;\"> algunas pr\u00e1cticas recomendadas para optimizar nuestro contenido). Adem\u00e1s, a diferencia de la modalidad b\u00e1sica, en los Search Ads Advanced podremos utilizar los Creative Sets con el fin de tener m\u00e1s variantes de anuncios. Es decir, podremos a\u00f1adir material extra que ser\u00e1 utilizado en paralelo al texto e im\u00e1genes que Apple dise\u00f1a autom\u00e1ticamente. Hay un l\u00edmite de 10 variantes por cada grupo de anuncios. \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u00bfC\u00f3mo gestionar tus campa\u00f1as?<\/span><\/i><span style=\"font-weight: 400;\"> Podemos crear tantas campa\u00f1as como necesitemos. Cada campa\u00f1a, se compone de palabras clave y de grupos de anuncios, y cada grupo de anuncios permite hasta 1.000 palabras clave. Para hacer la selecci\u00f3n de estas, Apple nos propone usar la b\u00fasqueda de palabras con el objetivo de conocer la popularidad de cada una de ellas. Como en otros sistemas como Google Ads, deberemos encontrar el balance entre la keyword, su popularidad y el coste. Finalmente, con esta opci\u00f3n podremos definir nuestro target objetivo.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8688 aligncenter\" src=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2019\/03\/ads-advanced-min.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2019\/03\/ads-advanced-min.jpg 600w, https:\/\/www.im.education\/blog\/wp-content\/uploads\/2019\/03\/ads-advanced-min-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que si tienes un proyecto de app para IOS, Apple Search Ads es una funci\u00f3n muy interesante para cualquier desarrollador que quiera dar a conocer su app. \u00bfHas probado ya esta funci\u00f3n? Expl\u00edcanos tu caso en los comentarios. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En octubre de 2016 Apple anunciaba su nueva funcionalidad, los Apple Search Ads, para el mercado estadounidense. Una herramienta que pretend\u00eda ayudar a los desarrolladores a mostrar sus apps a m\u00e1s usuarios. Se trataba de la primera apuesta de Apple en cuanto anuncios. A d\u00eda de hoy, esta funcionalidad est\u00e1 disponible tambi\u00e9n en pa\u00edses como &#8230; <a title=\"Promociona tu App con Apple Search Ads\" class=\"read-more\" href=\"https:\/\/www.im.education\/blog\/promociona-app-apple-search-ads\/\" aria-label=\"Leer m\u00e1s sobre Promociona tu App con Apple Search Ads\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":8689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promociona tu App con Apple Search Ads - Blog IM - Digital School<\/title>\n<meta name=\"description\" content=\"A continuaci\u00f3n, os explicamos c\u00f3mo funcionan los Apple Search Ads y qu\u00e9 tipos encontramos para promocionar nuestra app mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.im.education\/blog\/promociona-app-apple-search-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promociona tu App con Apple Search Ads - 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