{"id":8634,"date":"2019-02-28T08:54:21","date_gmt":"2019-02-28T08:54:21","guid":{"rendered":"https:\/\/www.im.education\/blog\/?p=8634"},"modified":"2019-02-28T08:54:21","modified_gmt":"2019-02-28T08:54:21","slug":"tendencias-e-commerce-2019-peru","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/tendencias-e-commerce-2019-peru\/","title":{"rendered":"\u00bfCu\u00e1les son las principales tendencias de e-commerce para 2019 en Per\u00fa?"},"content":{"rendered":"

Hoy en d\u00eda, las empresas y vendedores m\u00e1s exitosos son aquellos que optan por estar a la vanguardia. <\/span><\/p>\n

El <\/span>e-commerce<\/b> ha pasado a ser una pieza angular para la econom\u00eda de millones de personas y organizaciones en <\/span>Per\u00fa <\/b>gracias a la practicidad de su naturaleza, pero al mismo tiempo se ha convertido en un territorio altamente competitivo.<\/span><\/p>\n

Ahora las <\/span>tendencias<\/b> del <\/span>e-commerce <\/b>han evolucionado para enfocarse en la experiencia del cliente. Mientras m\u00e1s sencilla sea la interfaz de una e-store y m\u00e1s clientes logre alcanzar, mejores ser\u00e1n los resultados<\/span><\/p>\n

\u00bfC\u00f3mo mantenerse a la cabeza de la competencia? \u00bfQu\u00e9 estrategia debes seguir para impulsar tu negocio? <\/span><\/p>\n

A continuaci\u00f3n, conocer\u00e1s las 3 nuevas <\/span>tendencias<\/b> de <\/span>e-commerce<\/b> m\u00e1s prometedoras para <\/span>Per\u00fa <\/b>en <\/span>2019<\/b>.<\/span><\/p>\n

1. Optimizaci\u00f3n para SmartPhones<\/h3>\n

Est\u00e1 demostrado que las personas que compran <\/span>online <\/b>prefieren hacerlo a trav\u00e9s de sus dispositivos m\u00f3viles, ya que resulta pr\u00e1ctico y es mucho m\u00e1s sencillo verificar y confirmar las compras. <\/span><\/p>\n

Por supuesto, las compras y ventas a trav\u00e9s de <\/span>SmartPhones <\/b>no es nada nuevo, pero ahora ser competitivo depender\u00e1 de la experiencia que puedas proveer al usuario. Naturalmente, una de las siguientes <\/span>tendencias <\/b>del <\/span>e-commerce <\/b>en <\/span>Per\u00fa <\/b>ser\u00e1n <\/span>e-stores <\/b>que se adec\u00faen completamente a los dispositivos m\u00f3viles. <\/span><\/p>\n

Todas las tiendas <\/span>online<\/b> que le den al cliente la posibilidad de realizar el proceso de compra a trav\u00e9s de su tel\u00e9fono m\u00f3vil, contemplando todos los aspectos de la interface tales como la visibilidad, accesibilidad y simplicidad, tendr\u00e1n la preferencia por parte del usuario.<\/span><\/p>\n

2. Microinfluencers<\/h3>\n

En <\/span>Per\u00fa,<\/b> el marketing con <\/span>influencers <\/b>es una pr\u00e1ctica a la que pocos recurren. Pueden ser excelentes portavoces de una marca y con una sola declaraci\u00f3n son capaces de dirigir miles de personas a realizar una compra, adem\u00e1s de dar visibilidad y prestigio, si es el <\/span>influencer <\/b>adecuado.<\/span><\/p>\n

Sin embargo, los <\/span>influencers <\/b>pueden llegar a cobrar tarifas muy altas y su influencia puede no abarcar el nicho adecuado. Ahora, hay muchas personas cuyas plataformas est\u00e1n en crecimiento o bien, tienen una audiencia centralizada en un \u00e1rea espec\u00edfica. \u00c9stos son llamados <\/span>microinfluencers.<\/b><\/p>\n

Los <\/span>microinfluencers<\/b> no solo son una alternativa mucho m\u00e1s econ\u00f3mica, su aportaci\u00f3n puede ser mucho m\u00e1s efectiva si se escoge a la persona indicada. Si el nicho del <\/span>microinfluencer <\/b>corresponde al del <\/span>e-commerce<\/b>, la respuesta del p\u00fablico ser\u00e1 inmediata.<\/span><\/p>\n

3. Inteligencia artificial<\/h3>\n

Una de las \u00faltimas tendencias en llegar no solo a <\/span>Per\u00fa<\/b>, sino tambi\u00e9n al mundo entero. Aunque no sea un concepto novedoso, sino m\u00e1s bien una tecnolog\u00eda que se ha desarrollado durante a\u00f1os, la innovaci\u00f3n radica en su implementaci\u00f3n en las <\/span>redes sociales<\/b> y <\/span>comercios<\/b> online.<\/b><\/p>\n

La <\/span>inteligencia artificial<\/b><\/a> puede significar un gran avance para un <\/span>e-commerce, <\/b>a trav\u00e9s de <\/span>chatbots <\/b>que interact\u00faen con potenciales clientes y programas que analicen las conductas de compra para mejorar la experiencia del usuario.<\/span><\/p>\n

 <\/p>\n

FUENTES:<\/b><\/p>\n

https:\/\/www.nchannel.com\/<\/b><\/a><\/p>\n

https:\/\/www.bigcommerce.com\/<\/span><\/p>\n

https:\/\/www.businessnewsdaily.com\/<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy en d\u00eda, las empresas y vendedores m\u00e1s exitosos son aquellos que optan por estar a la vanguardia. El e-commerce ha pasado a ser una pieza angular para la econom\u00eda de millones de personas y organizaciones en Per\u00fa gracias a la practicidad de su naturaleza, pero al mismo tiempo se ha convertido en un territorio … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":8670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-8634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-news","category-sin-categoria"],"yoast_head":"\n\u00bfCu\u00e1les son las tendencias de e-commerce para 2019 en Per\u00fa?<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo mantenerse a la cabeza de la competencia? 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