{"id":8152,"date":"2018-07-23T11:18:24","date_gmt":"2018-07-23T11:18:24","guid":{"rendered":"https:\/\/www.im.education\/blog\/?p=8152"},"modified":"2018-07-23T11:18:24","modified_gmt":"2018-07-23T11:18:24","slug":"3-influencers-categories-to-consider-and-make-sure-you-pick-the-right-one","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/3-influencers-categories-to-consider-and-make-sure-you-pick-the-right-one\/","title":{"rendered":"3 Influencer categories to consider and make sure you pick the right one"},"content":{"rendered":"

When selecting an influencer to work for our brand, we used to look up to the big names, celebrities, etc. But nowadays the spectrum has grown considerably and we have a lot to choose from. That\u2019s why we need to check whose influencers\u2019 followers match our target. If we are going to invest, let\u2019s make sure that we are reaching the right audience.
\nWe’ve created our own categorization in order to clarify some concepts and help you get an idea of different options available to generate awareness, engagement and more sells thanks to influencers marketing.
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    Popularity<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    Celebrities<\/strong>
    \nIf we divide them according to how big they are, first we find the celebrities. These kinds of influencers are crazy expensive and just a post on Instagram can cost over 6K. But the results are guaranteed if you are looking to make an impact worldwide. They are usually actors, singers, TV stars or sportsman. The only problem is you need to be aware that is difficult to reach a specific target and you will get loads of unuseful leads as this will appeal almost everyone.<\/p>\n

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    Ten\u00eda ganas de que llegara #LaHoraDelTenis. Es el turno de Wimbledon, s\u00edguelo en exclusiva en @MovistarPlus<\/a><\/p>\n

    Una publicaci\u00f3n compartida de Rafa Nadal<\/a> (@rafaelnadal) el