{"id":6544,"date":"2017-07-17T11:16:00","date_gmt":"2017-07-17T11:16:00","guid":{"rendered":"https:\/\/www.im.education\/blog\/?p=6544"},"modified":"2021-05-25T14:06:04","modified_gmt":"2021-05-25T14:06:04","slug":"el-formato-bootcamp-llega-al-marketing-digital-de-la-mano-de-im","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/el-formato-bootcamp-llega-al-marketing-digital-de-la-mano-de-im\/","title":{"rendered":"El formato Bootcamp llega al marketing digital de la mano de IM"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El mundo digital se caracteriza por vivir en una constante transformaci\u00f3n, donde lo que aprendimos ayer quedar\u00e1 obsoleto en cuesti\u00f3n de d\u00edas. Ante este paradigma, Internacional de Marketing apuesta por el <strong>concepto Bootcamp<\/strong>, originalmente utilizado para el entrenamiento militar, como herramienta fundamental para preparar a sus alumnos de cara a esta vor\u00e1gine de novedades que le llegan, desde m\u00faltiples frentes, al Digital Marketer actual.<\/span><\/p>\n<h3><b>Formaci\u00f3n militar 2.0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hoy en d\u00eda, es muy com\u00fan ponerse en forma con entrenadores cuyos m\u00e9todos de trabajo parecen sacados de una base militar. A pesar de que es habitual escuchar voces cr\u00edticas por su dureza e intensidad, su inmediatez y efectividad tambi\u00e9n han sido objeto de numerosas alabanzas. En IM recogemos las ra\u00edces del concepto Bootcamp, esto es, una <strong>preparaci\u00f3n de duraci\u00f3n limitada, intensa y profunda<\/strong>, para &nbsp;transmitir los conocimientos acerca de una materia espec\u00edfica a nuestros soldados particulares.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En nuestro caso, sustituimos el lodazal del campo de entrenamiento por las aulas, los obst\u00e1culos por ordenadores y blocs de notas y el c\u00e9lebre general autoritario cede el protagonismo a <strong>profesores de amplios conocimientos y dilatada experiencia profesional.<\/strong> En intensas \u2013 pero amenas- sesiones de 4 horas el joven cadete sale preparado para afrontar nuevas problem\u00e1ticas que surgir\u00e1n en su d\u00eda a d\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aquellos a los que les cuesta poner en marcha un proyecto por falta de tiempo, los procastinadores o quienes no han encontrado fuerza de voluntad suficiente, adquieren en la disciplina una <strong>motivaci\u00f3n extra para lograr el \u00e9xito en sus objetivos<\/strong>. Este y no otro va a ser tambi\u00e9n el nuestro, al igual que lo fue en el Bootcamp Facebook, en el que los ingenieros fueron entrenados para conseguir llevar a cabo la ardua tarea de atender a 1.2 millones de usuarios con este m\u00e9todo.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6553 aligncenter\" src=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2017\/07\/bootcamp2.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2017\/07\/bootcamp2.jpg 600w, https:\/\/www.im.education\/blog\/wp-content\/uploads\/2017\/07\/bootcamp2-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><b>Los Digital Bootcamps de Internacional de Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nuestros cursos est\u00e1n dise\u00f1ados para cubrir las necesidades tanto del estudiante como del emprendedor o empresario de hoy en d\u00eda. Nos encontramos siempre inmersos en la b\u00fasqueda de herramientas que son, o est\u00e1n llamadas a ser, esenciales para el emprendedor digital. A la velocidad que requieren los negocios <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\">, el alumno se encontrar\u00e1 capacitado para decidir cu\u00e1les son las fichas a mover para conseguir el m\u00e1ximo beneficio. En un mundo cada vez m\u00e1s globalizado, luchar por mantener el <\/span><i><span style=\"font-weight: 400;\">status<\/span><\/i><span style=\"font-weight: 400;\"> \u00f3ptimo de cualquier compa\u00f1\u00eda debe basarse en la estrategia adecuada.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6559 aligncenter\" src=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2017\/07\/blog-facebook.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2017\/07\/blog-facebook.jpg 600w, https:\/\/www.im.education\/blog\/wp-content\/uploads\/2017\/07\/blog-facebook-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><b>Boot Camp Digital Expert: Facebook Ads<\/b><span style=\"font-weight: 400;\"> es un curso que &nbsp;nos ayuda a conocer la herramienta y aprender a montar varios tipos de campa\u00f1as desde cero, optimizando la segmentaci\u00f3n y sac\u00e1ndole el m\u00e1ximo partido a nuestra inversi\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El #<\/span><b>Potenciagram<\/b><span style=\"font-weight: 400;\"> puntualiza los perfiles de Instagram como t\u00e1ctica comunicativa emprendedora. Todo dise\u00f1ado para sacar el rendimiento clave en unas pocas horas de preparaci\u00f3n. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, el Bootcamp sobre <\/span><b>Google Tag Manager<\/b><span style=\"font-weight: 400;\"> nos permite sacar el m\u00e1ximo partido a uno de los instrumentos m\u00e1s potentes de la anal\u00edtica web. Adem\u00e1s, la experiencia profesional del ponente y la utilizaci\u00f3n de casos de \u00e9xito para reforzar el programa brindan un valor a\u00f1adido de calidad al curso. &nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El &nbsp;aspirante a digital marketer, encontrar\u00e1 en nuestros cursos, tanto <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\"> como presenciales, el m\u00e1s completo instrumento para completar su formaci\u00f3n. Los emprendedores o empresarios del mundo contempor\u00e1neo podr\u00e1n aprender desde cero y enfatizar sus competencias.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Si deseas potenciar la faceta comercial de tu empresa, o simplemente buscas ampliar tus conocimientos sobre alguna de las materias mencionadas anteriormente , te recomendamos participar en las futuras ediciones de Boot Camp Digital Expert que celebraremos en nuestras sedes de Madrid y Barcelona.<\/h3>\n<p><a href=\"https:\/\/www.im.education\/master-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-2001 size-full\" title=\"master marketing digital\" src=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2017\/04\/Banner-min-2.jpg\" alt=\"master marketing digital\" width=\"600\" height=\"171\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo digital se caracteriza por vivir en una constante transformaci\u00f3n, donde lo que aprendimos ayer quedar\u00e1 obsoleto en cuesti\u00f3n de d\u00edas. Ante este paradigma, Internacional de Marketing apuesta por el concepto Bootcamp, originalmente utilizado para el entrenamiento militar, como herramienta fundamental para preparar a sus alumnos de cara a esta vor\u00e1gine de novedades que &#8230; <a title=\"El formato Bootcamp llega al marketing digital de la mano de IM\" class=\"read-more\" href=\"https:\/\/www.im.education\/blog\/el-formato-bootcamp-llega-al-marketing-digital-de-la-mano-de-im\/\" aria-label=\"Leer m\u00e1s sobre El formato Bootcamp llega al marketing digital de la mano de IM\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":6552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bootcamp Facebook: tus estrategias competitivas en tiempo r\u00e9cord<\/title>\n<meta name=\"description\" content=\"Los Digital Bootcamps son la manera m\u00e1s r\u00e1pida y efectiva de adquirir habilidades digitales. 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