{"id":5925,"date":"2017-02-07T14:29:12","date_gmt":"2017-02-07T14:29:12","guid":{"rendered":"https:\/\/www.im.education\/blog\/?p=5925"},"modified":"2021-07-07T12:57:11","modified_gmt":"2021-07-07T12:57:11","slug":"marcas-buscan-enamorar-apps-2","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/marcas-buscan-enamorar-apps-2\/","title":{"rendered":"Masterclass en Barcelona: \u00abIt&#8217;s a Match!: Marcas que buscan enamorar\u00bb #EnamorarIM"},"content":{"rendered":"<h2>Tinder, Badoo, Lovoo, Happn, Meetic, EDarling, Grindr\u2026<\/h2>\n<p>\u00bfTe suenan estas aplicaciones? Seguramente, alguna vez habr\u00e1s o\u00eddo hablar de estas Apps o ya ser\u00e1s un usuario habitual. Los intereses por parte de los usuarios son muy diferentes: amistad, pareja, relaci\u00f3n sexual, etc.<\/p>\n<p>En esta Masterclass nos proponemos<strong> abordar c\u00f3mo las marcas realizan diferentes tipos de acciones promocionales<\/strong> dentro de estas aplicaciones, con el objetivo de obtener visibilidad y conseguir dar a conocer sus productos o servicios ante p\u00fablicos segmentados.<\/p>\n<ul>\n<li>\u00bfCu\u00e1les son las <strong>ventajas<\/strong> que ofrecen estas Apps <strong>a las marcas<\/strong>?<\/li>\n<li>\u00bfQu\u00e9 <strong>nuevo nicho<\/strong> ven las marcas en estas aplicaciones?<\/li>\n<li>\u00bfCu\u00e1les son las <strong>acciones promocionales<\/strong> que realizan las marcas en estas aplicaciones?<\/li>\n<li>\u00bf<strong>Qu\u00e9 precio<\/strong> tiene realizar una acci\u00f3n promocional en estas Apps?<\/li>\n<li>\u00bf<strong>C\u00f3mo<\/strong> realizar una estrategia de comunicaci\u00f3n?<\/li>\n<li>\u00bf<strong>Por qu\u00e9<\/strong> las marcas cada vez m\u00e1s apuestan por este tipo de publicidad?<\/li>\n<li>\u00bfC\u00f3mo podemos llegar al consumidor final mediante <strong>t\u00e9cnicas de segmentaci\u00f3n de usuarios<\/strong>?<\/li>\n<li>\u00bfDe qu\u00e9 forma est\u00e1 cambiando las <strong>nuevas tecnolog\u00edas<\/strong> la manera de relacionarnos con los dem\u00e1s, incluso <strong>a nivel sentimental<\/strong>?<\/li>\n<\/ul>\n<h3>Mesa redonda<\/h3>\n<p>Tambi\u00e9n realizaremos una mesa redonda, donde <strong>nos acompa\u00f1ar\u00e1 un profesional especializado en neuromarketing<\/strong> <strong>y el uso de las nuevas tecnolog\u00edas.<\/strong><\/p>\n<p>Nos aportar\u00e1 su punto de vista y responder\u00e1 algunas de las preguntas clave, si por ejemplo, estamos en proceso de buscar pareja \u00bfc\u00f3mo crear una identidad digital que logre nuestro objetivo?<\/p>\n<p><strong>\u00bfQu\u00e9 fotograf\u00edas publicar?<\/strong>, <strong>\u00bfQu\u00e9 descripci\u00f3n emplear?<\/strong>, <strong>\u00bfC\u00f3mo iniciar una conversaci\u00f3n?<\/strong>, <strong>\u00bfQu\u00e9 detalles a tener en cuenta?<\/strong>, etc.<\/p>\n<h3>\u00a1Queremos conocer tu historia!<\/h3>\n<p>Tenemos el objetivo que sea una <strong>Masterclass muy participativa<\/strong>, donde hablar sin tab\u00faes del uso que tienen los usuarios de estas aplicaciones. Si quieres <strong>puedes contarnos lo que has vivido usando estas apps<\/strong> y con tu permiso, podemos usarlo de ejemplo \ud83d\ude09<br \/>\nNosotros tambi\u00e9n hablaremos de nuestros encuentros y desencuentros. Puedes enviar tu an\u00e9cdota a <strong><a href=\"mailto:prensa@im.education\" target=\"_blank\" rel=\"noopener noreferrer\">prensa@im.education<\/a><\/strong> o cont\u00e1rnosla directamente en la masterclass.<\/p>\n<p>El pr\u00f3ximo <strong>19 de abril,<\/strong>\u00a0te esperamos <strong>a las 18:30h<\/strong>\u00a0en el <strong>COACB<\/strong> (Col\u00b7legi Oficial d&#8217;Agents Comercials de Barcelona) en la Masterclass + Mesa Redonda \u00ab<strong>It\u2019s a Match! Marcas que buscan enamorar<\/strong>\u00ab.<\/p>\n<h3>Ponente : Jordi Cirach<\/h3>\n<p><span onclick=\"openLink('https:\/\/www.linkedin.com\/in\/jordicirach')\" class=\"n-links\">Jordi Cirach<\/span> (Barcelona, 1990) es creativo en la comunicaci\u00f3n y la elaboraci\u00f3n de estrategias como <strong>Digital Brand Strategist y Social Media Strategist<\/strong> para agencias de comunicaci\u00f3n, empresas e instituciones. Tambi\u00e9n <strong>Redactor de Contenidos<\/strong> para diferentes medios de comunicaci\u00f3n sobre cultura y tecnolog\u00eda. Y adem\u00e1s es <strong>Formador y Speaker<\/strong> de Marketing Digital especializado en Social Media, Personal Branding, Influence Marketing y Live Video.<\/p>\n<p><a href=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2017\/04\/enamorarim1.png\"><img decoding=\"async\" class=\"size-full wp-image-5897 aligncenter\" src=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2017\/04\/enamorarim1.png\" alt=\"#enamorarim\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2017\/04\/enamorarim1.png 600w, https:\/\/www.im.education\/blog\/wp-content\/uploads\/2017\/04\/enamorarim1-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p class=\"p2\" style=\"text-align: center;\">Si te interesa seguir profundizando en este tema puedes echar un vistazo a nuestro <a href=\"https:\/\/www.im.education\/master-redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>M\u00e1ster Profesional en Content Management y Social Media Strategy<\/strong><\/a>.<\/p>\n<h3 class=\"p2\" style=\"text-align: center;\"><strong>\u00a1Ap\u00fantate y aprende como enamoran las marcas a trav\u00e9s de Apps!<\/strong><\/h3>\n<h3 style=\"text-align: center;\">Entradas Eventbrite: <span style=\"color: #33cccc;\"><span onclick=\"openLink('https:\/\/www.eventbrite.es\/e\/entradas-its-a-match-marcas-que-buscan-enamorar-33273872047')\" class=\"n-links\">Clica aqu\u00ed<\/span><\/span><\/h3>\n<p>Podr\u00e1s comentar el evento en directo a trav\u00e9s de nuestro perfil de <span style=\"color: #33cccc;\"><strong><span onclick=\"openLink('https:\/\/twitter.com\/')\" class=\"n-links\">Twitter @IIMN<\/span><\/strong><\/span> utilizando el siguiente Hashtag: <strong>#EnamorarIM<\/strong><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Tinder, Badoo, Lovoo, Happn, Meetic, EDarling, Grindr\u2026<br \/>\n\u00bfTe suenan estas aplicaciones? Seguramente, alguna vez habr\u00e1s o\u00eddo hablar de estas Ap&#8230; seguir leyendo<\/p>\n","protected":false},"author":3,"featured_media":5896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masterclass en Barcelona: &quot;It&#039;s a Match!: Marcas que buscan enamorar&quot; #EnamorarIM | Blog IM<\/title>\n<meta name=\"description\" content=\"Masterclass en Barcelona: \u00abIt&#8217;s a Match!: Marcas que buscan enamorar\u00bb #EnamorarIM\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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