{"id":3899,"date":"2013-11-13T12:48:09","date_gmt":"2013-11-13T12:48:09","guid":{"rendered":"https:\/\/www.im.education\/blog\/programatic-buying-display-orientado-a-resultados-de-carlos-esteve\/"},"modified":"2023-04-13T05:41:51","modified_gmt":"2023-04-13T05:41:51","slug":"programatic-buying-display-orientado-a-resultados-de-carlos-esteve","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/programatic-buying-display-orientado-a-resultados-de-carlos-esteve\/","title":{"rendered":"Programatic buying: Display orientado a resultados de Carlos Esteve"},"content":{"rendered":"<div id=\"stcpDiv\" style=\"text-align: justify;\"><strong><span onclick=\"openLink('https:\/\/www.linkedin.com\/in\/carlosesteveferrandis')\" class=\"n-links\">&nbsp;Carlos Esteve<\/span>, Director de Marketing Online de Atrapalo.com y miembro del equipo docente del <a title=\"IIMN\" href=\"https:\/\/www.im.education\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instituto Internacional de Marketing<\/a><\/strong> particip\u00f3 en la \u2018OMWeek\u2019. Una semana de conferencias sobre marketing digital celebrada en Madrid.&nbsp; En su ponencia&nbsp;<em>\u2018Programatic buying: Display orientado a resultados\u2019<\/em>&nbsp; ha defendido&nbsp; la necesidad de <em>\u201ccontratar audiencias y no impresiones\u201d<\/em>, es de este modo como se obtendr\u00e1 m\u00e1s retargeting y en consecuencia m\u00e1s rentabilidad.&nbsp; Una ponencia en la que Carlos realiz\u00f3 un recorrido por los sistemas de compra de publicidad digital, reflexionando sobre la convivencia de modelos de compra program\u00e1tica que combinan datos y reglas de negocio. Todo un \u00e9xito que mantuvo a la audiencia concentrada ante los conocimientos de nuestro experto en Marketing Digital. Os hacemos un resumen de los puntos claves que expuso <span onclick=\"openLink('https:\/\/twitter.com\/')\" class=\"n-links\">Carlos Esteve <\/span>en Madrid en nuestro blog <a href=\"https:\/\/www.tresce.com\/blog\/\">Tresce.<\/a><\/div>\n<div style=\"text-align: justify;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\t&nbsp;Carlos Esteve, Director de Marketing Online de Atrapalo.com y miembro del equipo docente del Instituto Internacional de Marketing pa&#8230; seguir leyendo<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3899","post","type-post","status-publish","format-standard","hentry","category-corporativas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programatic buying: Display orientado a resultados 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