{"id":3896,"date":"2013-11-27T12:32:28","date_gmt":"2013-11-27T12:32:28","guid":{"rendered":"https:\/\/www.im.education\/blog\/facebook-ads-exprime-las-posibilidades-de-los-publicos-personalizados\/"},"modified":"2013-11-27T12:32:28","modified_gmt":"2013-11-27T12:32:28","slug":"facebook-ads-exprime-las-posibilidades-de-los-publicos-personalizados","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/facebook-ads-exprime-las-posibilidades-de-los-publicos-personalizados\/","title":{"rendered":"Facebook Ads, exprime las posibilidades de los P\u00fablicos Personalizados"},"content":{"rendered":"

Los\u00a0P\u00fablicos Personalizados de Facebook nos permite mostrar los anuncios que gestionamos a personas seleccionadas espec\u00edficamente<\/strong>\u00a0que son identificadas mediante correo electr\u00f3nico, tel\u00e9fono ID de Facebook o identificadores de usuario de aplicaci\u00f3n. En el caso de que seleccion\u00e1ramos las direcciones de mail, a partir de la introducci\u00f3n en Facebook de un archivo CVS o TXT con esas cuentas, la herramienta identificar\u00eda esas esas cuentas de mail y a ese segmento delimitado de personas se les mostrar\u00eda nuestro anuncio, siempre respetando la privacidad.<\/p>\n

Estos son los pasos a seguir en Facebook para crear audiencias personalizadas, las cuales recomiendan que consten de al menos 1000\u00a0personas para garantizar un alcance significativo de los anuncios. Os los mostramos m\u00e1s abajo, aunque nuestra recomendaci\u00f3n para conocer en profundidad las posibilidades que ofrece Facebook es realizar un\u00a0curso de Community Manager.\u00a0<\/a><\/p>\n

Para crear una audiencia personalizada con una lista de correo electr\u00f3nico en la herramienta de creaci\u00f3n de anuncios<\/strong>:<\/p>\n

    \n
  1. Si quieres subir un archivo, crea un archivo\u00a0.csv en Excel que incluya la lista de los clientes en cuyas direcciones de correo electr\u00f3nico se vaya a basar la audiencia personalizada. El documento debe tener una sola columna de datos sin encabezado.<\/li>\n
  2. Ve a la\u00a0herramienta de creaci\u00f3n de anuncios<\/a>\u00a0y crea tu anuncio<\/li>\n
  3. Ve a la secci\u00f3n\u00a0Crea tu audiencia<\/strong>\u00a0y selecciona\u00a0Crear una nueva audiencia<\/strong><\/li>\n
  4. Elige si quieres subir la audiencia personalizada por medio de MailChimp o de un archivo de datos<\/li>\n
  5. Sigue los pasos indicados para subir la audiencia personalizada<\/li>\n<\/ol>\n

    Para crear una audiencia personalizada con una lista de correo electr\u00f3nico en el administrador de anuncios<\/strong>:<\/p>\n

      \n
    1. Si quieres subir un archivo, crea un archivo\u00a0.csv en Excel que incluya la lista de los clientes en cuyas direcciones de correo electr\u00f3nico se vaya a basar la audiencia personalizada. El documento debe tener una sola columna de datos sin encabezado.<\/li>\n
    2. Accede al\u00a0administrador de anuncios<\/span><\/li>\n
    3. Selecciona\u00a0Audiencias<\/strong>\u00a0en la parte izquierda y haz clic en\u00a0Crear audiencia<\/strong><\/li>\n
    4. Elige si quieres subir la audiencia personalizada por medio de MailChimp o de un archivo de datos<\/li>\n
    5. Sigue los pasos indicados para subir la audiencia personalizada.<\/li>\n<\/ol>\n

      Esta secci\u00f3n de P\u00fablicos en Facebook Ads nos permite controlar y seccionar nuestro p\u00fablico seg\u00fan el tipo de promociones o inputs que deseemos enviarles una vez estudiado su perfil. Por ejemplo esta herramienta puede ser \u00fatil para realizar ventas complementarias o fidelizar.<\/span><\/p>\n

      \n","protected":false},"excerpt":{"rendered":"

      Los\u00a0P\u00fablicos Personalizados de Facebook nos permite mostrar los anuncios que gestionamos a personas seleccionadas espec\u00edficamente\u00a0que son id… seguir leyendo<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3896","post","type-post","status-publish","format-standard","hentry","category-marketing-de-actualidad"],"yoast_head":"\nFacebook Ads, exprime las posibilidades de los P\u00fablicos Personalizados<\/title>\n<meta name=\"description\" content=\"Facebook Ads, exprime las posibilidades de los P\u00fablicos Personalizados\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.im.education\/blog\/facebook-ads-exprime-las-posibilidades-de-los-publicos-personalizados\/\" \/>\n<meta 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