{"id":3871,"date":"2014-04-16T17:20:28","date_gmt":"2014-04-16T17:20:28","guid":{"rendered":"https:\/\/www.im.education\/blog\/iimn-ofrece-un-curso-de-adwords-en-cibernarium\/"},"modified":"2024-03-14T09:43:25","modified_gmt":"2024-03-14T09:43:25","slug":"iimn-ofrece-un-curso-de-adwords-en-cibernarium","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/iimn-ofrece-un-curso-de-adwords-en-cibernarium\/","title":{"rendered":"IIMN ofrece un curso de AdWords en Cibern\u00e0rium"},"content":{"rendered":"<p class=\"p1\">El pr\u00f3ximo 22 de abril Carlos Benito, miembro de \u00e1rea docente orientada al marketing en buscadores, en concreto la especializada en<strong> SEM <\/strong>del <strong>Instituto Internacional de Marketing <\/strong>estar\u00e1 en Cibern\u00e0rium ,\u00a0el programa de capacitaci\u00f3n y divulgaci\u00f3n tecnol\u00f3gica de Barcelona Activa &#8211; Ajuntament de Barcelona,\u00a0ofreciendo un taller que tratar\u00e1 sobre <em><strong>\u201cAdquisici\u00f3n y estrategia eficaz de publicidad en Internet\u201d.\u00a0<\/strong><\/em><\/p>\n<p class=\"p2\">\n<p class=\"p1\">El nuevo entorno digital empuja a las empresas e instituciones a replantearse sus estrategias de marketing y adaptarse al nuevo entorno digital. Hoy en d\u00eda es imprescindible tener presencia en Internet, para ello es necesario dominar los nuevos canales, herramientas y oportunidades que ofrece la red, una de ellas las campa\u00f1as publicitarias a trav\u00e9s de la red de Google AdWords. En este taller, basado en nuestro <strong>curso de AdWords<\/strong> se aprender\u00e1 a crear campa\u00f1as de la manera m\u00e1s eficaz para obtener los objetivos establecidos. Los alumnos habr\u00e1n comprendido tras la clase de Carlos Benito las nociones b\u00e1sicas del marketing de adquisici\u00f3n por Internet.<\/p>\n<p class=\"p1\">\n<p class=\"p1\">\u00bfQu\u00e9 objetivos pretende nuestro profesor que consigan sus alumnos?<\/p>\n<p class=\"p2\">\n<p class=\"p1\">Que aprendan a analizar el entorno, los mercados y la competencia. Obtener el conocimiento y las t\u00e9cnicas de optimizaci\u00f3n necesarias para poder entender, dominar y extraer el m\u00e1ximo rendimiento de este \u00e1mbito del marketing digital. Interpretar los datos que ofrece la herramienta de Google AdWords y aplicarlos a la toma de decisiones. Explorar nuevas tendencias, realidades y conceptos vinculados a la evoluci\u00f3n de la tecnolog\u00eda y la comunicaci\u00f3n. Aprender t\u00e9cnicas profesionales del marketing en buscadores, por un lado algo de SEO y en mayor profundidad SEM, para la realizaci\u00f3n de campa\u00f1as publicitarias, tal y como introducimos en el <strong>curso de AdWords<\/strong> impartido en el Instituto Internacional de Marketing.<\/p>\n<p class=\"p2\">\n<p class=\"p1\">A lo largo de las cuatro horas que durar\u00e1 el taller impartido por Carlos Benito en Cibernarium se trataran apartados como las campa\u00f1as <em>PPC (Pay Per Click), Google Analytics, Marketing de Afiliaci\u00f3n, Retargeting, YouTube Ads, Mobile Marketing y Email Marketing de adquisici\u00f3n<\/em>.<\/p>\n<p class=\"p2\">\n<p class=\"p1\">Este taller ser\u00e1 impartido el pr\u00f3ximo 22 de abril y las plazas est\u00e1n ya cubiertas, pero tenemos buenas noticias, si est\u00e1s interesado podr\u00e1s asistir a esta \u00a0misma formaci\u00f3n en dos nuevas ediciones, el pr\u00f3ximo <strong>29 de mayo<\/strong> y el <strong>18 de junio<\/strong>. Tendr\u00e9is que estar atentos e inscribiros desde la p\u00e1gina web del propio Cibernarium.<\/p>\n<p class=\"p2\">\n","protected":false},"excerpt":{"rendered":"<p>\tEl pr&oacute;ximo 22 de abril Carlos Benito, miembro de &aacute;rea docente orientada al marketing en buscadores, en concreto la especiali&#8230; seguir leyendo<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3871","post","type-post","status-publish","format-standard","hentry","category-imers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IIMN ofrece un curso de AdWords en Cibern\u00e0rium | Blog IM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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