{"id":1243,"date":"2015-02-11T13:35:42","date_gmt":"2015-02-11T13:35:42","guid":{"rendered":"https:\/\/www.im.education\/blog\/?p=1243"},"modified":"2021-07-09T06:24:53","modified_gmt":"2021-07-09T06:24:53","slug":"master-en-marketing-digital-google-adwords","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/","title":{"rendered":"Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>\u00bfConoces qu\u00e9 son las palabras clave negativas de Google AdWords?<\/strong> \u00bfSabes qu\u00e9 estrategias te permiten aprovecharlas para generar m\u00e1s tr\u00e1fico a tu sitio? \u00bfSabes que este conocimiento est\u00e1 disponible en nuestro <a title=\"master en marketing digital\" href=\"https:\/\/www.im.education\/master-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><span style=\"color: #3366ff;\"><strong>M\u00e1ster en Marketing Digital<\/strong><\/span><\/span><\/a>?<\/p>\n<h2 style=\"text-align: justify;\"><strong>\u00a0\u00bfOtro M\u00e1ster en Marketing Digital?<\/strong><\/h2>\n<p style=\"text-align: justify;\">No, es m\u00e1s que eso. Es una formaci\u00f3n que te acerca a las mejores pr\u00e1cticas en <span style=\"color: #3366ff;\"><a title=\"curso google adwords\" href=\"https:\/\/www.im.education\/formacion-marketing-digital\/curso-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><strong>Google AdWords<\/strong><\/span><\/a><\/span> y otras herramientas de publicidad, que no podr\u00e1s aprender leyendo un libro; compartimos metodolog\u00edas de trabajo que hemos construido a trav\u00e9s de las experiencias de nuestros formadores con clientes, en agencias, en el d\u00eda a d\u00eda optimizando los anuncios y las campa\u00f1as.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Y bien, respondamos a las preguntas al principio de este post:<\/p>\n<p style=\"text-align: justify;\">Las palabras claves negativas <strong>son los t\u00e9rminos que funcionan como filtros en tu campa\u00f1a y reducen los clics de las personas que no est\u00e1n interesadas en lo que publicitas. <\/strong>En este video en Youtube se explica c\u00f3mo a\u00f1adir las palabras claves negativas a las campa\u00f1as.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/qhzpDWyVKns?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><strong>A nivel pr\u00e1ctico, \u00bfc\u00f3mo funcionan las palabras claves negativas?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Imagina que tienes un eCommerce que vende <em>ropa vintage<\/em>. No te interesa atraer usuarios sin intenci\u00f3n de compra; amamos a los curiosos, pero m\u00e1s amamos a los que pasan por caja, por ello debes incluir en tu lista de palabras claves negativas los usuarios que buscan, por ejemplo:<\/p>\n<ul style=\"list-style-type: circle;\">\n<li style=\"text-align: justify;\">\u00abRopa vintage + Wikipedia\u00bb: estos probablemente quieren informaci\u00f3n t\u00e9cnica o hist\u00f3rica sobre el producto.<\/li>\n<li style=\"text-align: justify;\">\u00abRopa vintage + Pdf\u00bb: usuarios que investigan y quieren los resultados en determinado formato.<\/li>\n<li style=\"text-align: justify;\">\u00abRopa vintage + gratis\u00bb: la intenci\u00f3n de compra es nula.<\/li>\n<li style=\"text-align: justify;\">\u00abRopa vintage + estad\u00edstica\u00bb: probablemente un periodista preparando un art\u00edculo sobre el tema busca este tipo de informaci\u00f3n.<\/li>\n<li style=\"text-align: justify;\">\u00abRopa vintage + trabajo\u00bb: usuario interesado en una oportunidad profesional, quiz\u00e1s\u2026<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Las palabras claves negativas te ahorrar\u00e1n mucho dinero en las campa\u00f1as de Google AdWords y aumentar\u00e1n el retorno de la inversi\u00f3n (ROI). Es <strong>importante encontrar tantas como te sea posible pensando en incluir palabras gen\u00e9ricas que pertenecen a tu sector<\/strong> (para el ejemplo que pusimos podr\u00edan ser dise\u00f1o, confecci\u00f3n, etc.); <strong>luego incluirlas en cada campa\u00f1a<\/strong> y tener en cuenta incluir entre ellas las ciudades donde no ofreces tus servicios.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #3366ff;\"><a title=\"curso google adwords\" href=\"https:\/\/www.im.education\/blog\/curso-de-adwords-crear-anuncios-efectivos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><strong>El sentido com\u00fan y ponerte en los zapatos de los usuarios cuando buscan<\/strong><\/span><\/a><\/span> te ayudar\u00e1 en la creaci\u00f3n de listas de palabras claves negativas.<\/p>\n<p style=\"text-align: justify;\">\u00bfTienes dudas sobre el tema? Preg\u00fantanos y estaremos encantados de contestarte aqu\u00ed en los comentarios. O si te interesa aprender a utilizar para tu empresa la herramienta m\u00e1s potente de publicidad en Internet, \u00e9chale un vistazo a nuestros <strong><a href=\"https:\/\/www.im.education\/formacion-marketing-digital\/\">programas formativos en Marketing Digital<\/a><\/strong>.<\/p>\n<hr \/>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>\u00bfConoces qu\u00e9 son las palabras clave negativas de Google AdWords? \u00bfSabes qu\u00e9 estrategias te permiten aprovecharlas para generar m\u00e1s tr\u00e1fico a tu sitio? \u00bfSabes que este conocimiento est\u00e1 disponible en nuestro M\u00e1ster en Marketing Digital? \u00a0\u00bfOtro M\u00e1ster en Marketing Digital? No, es m\u00e1s que eso. Es una formaci\u00f3n que te acerca a las mejores pr\u00e1cticas &#8230; <a title=\"Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords\" class=\"read-more\" href=\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/\" aria-label=\"Leer m\u00e1s sobre Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":1246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords<\/title>\n<meta name=\"description\" content=\"Si te interesa aprender a utilizar la herramienta m\u00e1s potente de publicidad en Internet, \u00e9chale un vistazo a nuestro M\u00e1ster en Marketing Digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords\" \/>\n<meta property=\"og:description\" content=\"Si te interesa aprender a utilizar la herramienta m\u00e1s potente de publicidad en Internet, \u00e9chale un vistazo a nuestro M\u00e1ster en Marketing Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog IM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Imdigitalbusinessschool\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-11T13:35:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-09T06:24:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/master_de_marketing_digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n IM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IM_DBS\" \/>\n<meta name=\"twitter:site\" content=\"@IM_DBS\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n IM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/\"},\"author\":{\"name\":\"Redacci\u00f3n IM\",\"@id\":\"https:\/\/www.im.education\/blog\/#\/schema\/person\/3104573037c62cbb0c15a910a9b71886\"},\"headline\":\"Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords\",\"datePublished\":\"2015-02-11T13:35:42+00:00\",\"dateModified\":\"2021-07-09T06:24:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/\"},\"wordCount\":467,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.im.education\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/master_de_marketing_digital.jpg\",\"articleSection\":[\"Marketing de Actualidad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/\",\"url\":\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/\",\"name\":\"Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords\",\"isPartOf\":{\"@id\":\"https:\/\/www.im.education\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/master_de_marketing_digital.jpg\",\"datePublished\":\"2015-02-11T13:35:42+00:00\",\"dateModified\":\"2021-07-09T06:24:53+00:00\",\"description\":\"Si te interesa aprender a utilizar la herramienta m\u00e1s potente de publicidad en Internet, \u00e9chale un vistazo a nuestro M\u00e1ster en Marketing Digital\",\"breadcrumb\":{\"@id\":\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#primaryimage\",\"url\":\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/master_de_marketing_digital.jpg\",\"contentUrl\":\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/master_de_marketing_digital.jpg\",\"width\":600,\"height\":347,\"caption\":\"master_de_marketing_digital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.im.education\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.im.education\/blog\/#website\",\"url\":\"https:\/\/www.im.education\/blog\/\",\"name\":\"Blog IM\",\"description\":\"Digital Bussines School\",\"publisher\":{\"@id\":\"https:\/\/www.im.education\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.im.education\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.im.education\/blog\/#organization\",\"name\":\"IM Digital Bussines School\",\"url\":\"https:\/\/www.im.education\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.im.education\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2020\/10\/Logo_positivo_72dpi_peke.png\",\"contentUrl\":\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2020\/10\/Logo_positivo_72dpi_peke.png\",\"width\":198,\"height\":95,\"caption\":\"IM Digital Bussines School\"},\"image\":{\"@id\":\"https:\/\/www.im.education\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Imdigitalbusinessschool\/\",\"https:\/\/x.com\/IM_DBS\",\"https:\/\/twitter.com\/IM_DBS\",\"https:\/\/www.linkedin.com\/school\/15099067\",\"https:\/\/www.youtube.com\/user\/VideosIIMN\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.im.education\/blog\/#\/schema\/person\/3104573037c62cbb0c15a910a9b71886\",\"name\":\"Redacci\u00f3n IM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.im.education\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86127fe381ebf3d4606bc9e9eae4bacc3ed251e7186c3e669dca7a9ba3ed32b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86127fe381ebf3d4606bc9e9eae4bacc3ed251e7186c3e669dca7a9ba3ed32b9?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n IM\"},\"description\":\"Formamos marketers digitales de alto rendimiento a trav\u00e9s de una metodolog\u00eda que une capacitaci\u00f3n en competencias t\u00e9cnicas con capacitaci\u00f3n en habilidades de performance multiplicando resultados.\",\"url\":\"https:\/\/www.im.education\/blog\/author\/community-manager\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords","description":"Si te interesa aprender a utilizar la herramienta m\u00e1s potente de publicidad en Internet, \u00e9chale un vistazo a nuestro M\u00e1ster en Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/","og_locale":"es_ES","og_type":"article","og_title":"Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords","og_description":"Si te interesa aprender a utilizar la herramienta m\u00e1s potente de publicidad en Internet, \u00e9chale un vistazo a nuestro M\u00e1ster en Marketing Digital","og_url":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/","og_site_name":"Blog IM","article_publisher":"https:\/\/www.facebook.com\/Imdigitalbusinessschool\/","article_published_time":"2015-02-11T13:35:42+00:00","article_modified_time":"2021-07-09T06:24:53+00:00","og_image":[{"width":600,"height":347,"url":"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/master_de_marketing_digital.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n IM","twitter_card":"summary_large_image","twitter_creator":"@IM_DBS","twitter_site":"@IM_DBS","twitter_misc":{"Escrito por":"Redacci\u00f3n IM","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#article","isPartOf":{"@id":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/"},"author":{"name":"Redacci\u00f3n IM","@id":"https:\/\/www.im.education\/blog\/#\/schema\/person\/3104573037c62cbb0c15a910a9b71886"},"headline":"Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords","datePublished":"2015-02-11T13:35:42+00:00","dateModified":"2021-07-09T06:24:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/"},"wordCount":467,"commentCount":0,"publisher":{"@id":"https:\/\/www.im.education\/blog\/#organization"},"image":{"@id":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#primaryimage"},"thumbnailUrl":"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/master_de_marketing_digital.jpg","articleSection":["Marketing de Actualidad"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/","url":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/","name":"Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords","isPartOf":{"@id":"https:\/\/www.im.education\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#primaryimage"},"image":{"@id":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#primaryimage"},"thumbnailUrl":"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/master_de_marketing_digital.jpg","datePublished":"2015-02-11T13:35:42+00:00","dateModified":"2021-07-09T06:24:53+00:00","description":"Si te interesa aprender a utilizar la herramienta m\u00e1s potente de publicidad en Internet, \u00e9chale un vistazo a nuestro M\u00e1ster en Marketing Digital","breadcrumb":{"@id":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#primaryimage","url":"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/master_de_marketing_digital.jpg","contentUrl":"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/master_de_marketing_digital.jpg","width":600,"height":347,"caption":"master_de_marketing_digital"},{"@type":"BreadcrumbList","@id":"https:\/\/www.im.education\/blog\/master-en-marketing-digital-google-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.im.education\/blog\/"},{"@type":"ListItem","position":2,"name":"Un M\u00e1ster en Marketing Digital que te llevar\u00e1 a Google AdWords"}]},{"@type":"WebSite","@id":"https:\/\/www.im.education\/blog\/#website","url":"https:\/\/www.im.education\/blog\/","name":"Blog IM","description":"Digital Bussines School","publisher":{"@id":"https:\/\/www.im.education\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.im.education\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.im.education\/blog\/#organization","name":"IM Digital Bussines School","url":"https:\/\/www.im.education\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.im.education\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2020\/10\/Logo_positivo_72dpi_peke.png","contentUrl":"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2020\/10\/Logo_positivo_72dpi_peke.png","width":198,"height":95,"caption":"IM Digital Bussines School"},"image":{"@id":"https:\/\/www.im.education\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Imdigitalbusinessschool\/","https:\/\/x.com\/IM_DBS","https:\/\/twitter.com\/IM_DBS","https:\/\/www.linkedin.com\/school\/15099067","https:\/\/www.youtube.com\/user\/VideosIIMN\/"]},{"@type":"Person","@id":"https:\/\/www.im.education\/blog\/#\/schema\/person\/3104573037c62cbb0c15a910a9b71886","name":"Redacci\u00f3n IM","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.im.education\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/86127fe381ebf3d4606bc9e9eae4bacc3ed251e7186c3e669dca7a9ba3ed32b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86127fe381ebf3d4606bc9e9eae4bacc3ed251e7186c3e669dca7a9ba3ed32b9?s=96&d=mm&r=g","caption":"Redacci\u00f3n IM"},"description":"Formamos marketers digitales de alto rendimiento a trav\u00e9s de una metodolog\u00eda que une capacitaci\u00f3n en competencias t\u00e9cnicas con capacitaci\u00f3n en habilidades de performance multiplicando resultados.","url":"https:\/\/www.im.education\/blog\/author\/community-manager\/"}]}},"_links":{"self":[{"href":"https:\/\/www.im.education\/blog\/wp-json\/wp\/v2\/posts\/1243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.im.education\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.im.education\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.im.education\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.im.education\/blog\/wp-json\/wp\/v2\/comments?post=1243"}],"version-history":[{"count":0,"href":"https:\/\/www.im.education\/blog\/wp-json\/wp\/v2\/posts\/1243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.im.education\/blog\/wp-json\/wp\/v2\/media\/1246"}],"wp:attachment":[{"href":"https:\/\/www.im.education\/blog\/wp-json\/wp\/v2\/media?parent=1243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.im.education\/blog\/wp-json\/wp\/v2\/categories?post=1243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.im.education\/blog\/wp-json\/wp\/v2\/tags?post=1243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}