{"id":1211,"date":"2015-02-06T10:47:32","date_gmt":"2015-02-06T10:47:32","guid":{"rendered":"https:\/\/www.im.education\/blog\/?p=1211"},"modified":"2015-02-06T10:47:32","modified_gmt":"2015-02-06T10:47:32","slug":"curso-community-manager-marca-personal","status":"publish","type":"post","link":"https:\/\/www.im.education\/blog\/curso-community-manager-marca-personal\/","title":{"rendered":"Gu\u00eda para Community Managers: c\u00f3mo crear una marca personal"},"content":{"rendered":"<p style=\"text-align: justify;\">Si has hecho un <span style=\"color: #3366ff;\"><a title=\"curso community manager\" href=\"https:\/\/www.im.education\/formacion-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><strong>curso de Community Manager<\/strong><\/span><\/a><\/span> seguro que conoces diversas herramientas para hacer tu trabajo, pero \u00bfte han ense\u00f1ado c\u00f3mo se crea una marca personal? Esa es una asignatura pendiente en muchos cursos y <strong>que en esta gu\u00eda explicamos paso a paso<\/strong>.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Curso Community Manager: c\u00f3mo crear una marca personal<\/strong><\/h2>\n<p style=\"text-align: justify;\">Como Community Manager tendr\u00e1s que crear tu marca personal y la de tus clientes. No se trata de dar voces online para alimentar tu ego; sino crear una estrategia para conseguir m\u00e1s oportunidades, m\u00e1s beneficios, m\u00e1s clientes. Por eso es importante que dediques tiempo a entender el proceso. \u00a1All\u00e1 vamos!<\/p>\n<p><!--more--><\/p>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h3 style=\"text-align: justify;\"><strong>Paso 1 &#8211; C\u00f3mo crear la visi\u00f3n de tu marca personal<\/strong><\/h3>\n<p style=\"text-align: justify;\">Los negocios tienen misi\u00f3n y visi\u00f3n. Las marcas personales tambi\u00e9n. Para crear una visi\u00f3n hay preguntas poderosas que deber\u00edas hacerte:<\/p>\n<ul style=\"list-style-type: circle; text-align: justify;\">\n<li><strong>\u00bfQui\u00e9n soy como profesional? <\/strong>C\u00e9ntrate en los atributos que definen lo que sabes y dilo en menos de 140 caracteres (acepta este reto inspirado en Twitter).<\/li>\n<\/ul>\n<ul style=\"list-style-type: circle; text-align: justify;\">\n<li><strong>\u00bfCu\u00e1les son mis valores a nivel pr\u00e1ctico?<\/strong> Por ejemplo: solidaridad, rigor, simplicidad, colaboraci\u00f3n, an\u00e1lisis, realismo\u2026<\/li>\n<\/ul>\n<ul style=\"list-style-type: circle; text-align: justify;\">\n<li><strong>\u00bfCu\u00e1les son mis pasiones?<\/strong> \u00bfViajar, socializar, leer, manualidades, bailar\u2026?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Las respuestas a estas preguntas comp\u00e1rtelas con familia y amigos y presta atenci\u00f3n a su feedback porque una vez ya tienes respuesta a estas tres preguntas, puedes ir a por la visi\u00f3n y responder: <span style=\"font-size: 12pt;\"><strong>\u00bfd\u00f3nde quiero estar a nivel profesional en tres\/cinco a\u00f1os?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">Te ayudar\u00e1 a crear tu visi\u00f3n el observar a aquellos que identificas como paradigma e investigar los pasos que ellos dieron, revisa sus webs, sus historiales en Linkedin, sus contactos, su Facebook. Elige cinco profesionales que admiras, hay muy buenos Community Managers en Espa\u00f1a, y haz una foto completa de c\u00f3mo ser\u00eda tu situaci\u00f3n ideal en el futuro si hicieras lo que ellos hicieron. Insp\u00edrate y aprende de los que han triunfado y conf\u00eda en que si ellos pueden, t\u00fa tambi\u00e9n.<\/p>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h3 style=\"text-align: justify;\"><strong>Paso 2 &#8211; Pon una etiqueta a tu trabajo<\/strong><\/h3>\n<p style=\"text-align: justify;\">Mientras m\u00e1s espec\u00edfica mejor. Cuando terminas un <span style=\"color: #3366ff;\"><a title=\"curso community manager\" href=\"https:\/\/www.im.education\/blog\/curso-community-manager-los-errores-que-debe-cometer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><strong>curso de Community Manager<\/strong><\/span><\/a><\/span> tienes el conocimiento general, pero hay mucho que aprender y sobe todo focalizar.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfEres un Community Manager experto en turismo, moda, literatura, pol\u00edtica?<\/strong> Elije una etiqueta para tu servicios y aseg\u00farate que lo muestras en todos tus perfiles sociales. Por ejemplo: Community Manager especializado en el sector Tur\u00edstico \u00f3 Community Manager experto en moda y estilos.<\/p>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h3 style=\"text-align: justify;\"><strong>Paso 3 &#8211; C\u00f3mo dar a conocer tu marca<\/strong><\/h3>\n<p style=\"text-align: justify;\">Hay muchas maneras y ese es probablemente tu punto fuerte si eres un buen CM. Algunas <strong>acciones para dar a conocer tu marca personal son<\/strong>:<\/p>\n<ul style=\"list-style-type: circle; text-align: justify;\">\n<li>Crear un blog\/web<\/li>\n<li>Hacer rese\u00f1as de libros de tu sector en Amazon<\/li>\n<li>Linkedin: un universo a exprimir (grupos, actualizaciones, p\u00e1ginas de tu marca)<\/li>\n<li>Twitter: mientras m\u00e1s mensajes env\u00edes e interact\u00faes mejor. Hootsuite, te ayudar\u00e1<\/li>\n<li>Publicar en blogs y revistas de terceros como autor invitado<\/li>\n<li>Crear tu canal en Youtube y compartir lo que sabes<\/li>\n<li>Escribir y publicar un libro, requiere un gran compromiso y te dar\u00e1 much\u00edsimo prestigio<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><\/h2>\n<h2 style=\"text-align: center;\"><strong>Importante: con las herramientas que has aprendido en el <span style=\"color: #3366ff;\"><a title=\"curso community manager\" href=\"https:\/\/www.im.education\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">curso de Community Manager<\/span><\/a><\/span>, haz un seguimiento de tu marca y ajusta tu plan de branding<\/strong><\/h2>\n<p style=\"text-align: justify;\">Para crear una marca personal valiosa, crea el h\u00e1bito de all\u00ed donde interact\u00faes o dejes tu huella, que sea una comunicaci\u00f3n de excelencia. Recr\u00e9ate en los detalles, haz las paces con la perfecci\u00f3n y aporta valor. Es la \u00fanica forma de desmarcarte en un mar de opciones.<\/p>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/www.im.education\/formacion-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-1216 size-full\" src=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/community.jpg\" alt=\"curso community manager\" width=\"600\" height=\"171\" srcset=\"https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/community.jpg 600w, https:\/\/www.im.education\/blog\/wp-content\/uploads\/2015\/02\/community-300x86.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/h3>\n<h3 style=\"text-align: justify;\"><strong>Paso 4 &#8211; C\u00f3mo encontrar aliados<\/strong><\/h3>\n<p style=\"text-align: justify;\">Te ser\u00e1 f\u00e1cil encontrarlos si acostumbras a tener una comunicaci\u00f3n clara con tu comunidad. Recuerda que \u201crecibes lo que das\u201d.<\/p>\n<p style=\"text-align: justify;\">Para empezar, ve a tu perfil de Linkedin, e identifica a las personas que te pueden llevar a un nivel m\u00e1s alto en tu carrera. Puede ser un cliente, un inversor, una figura p\u00fablica, etc. Investiga cu\u00e1les son sus metas y sus motivaciones y ofr\u00e9celes tu apoyo de forma concreta.<\/p>\n<p style=\"text-align: justify;\">Una vez das y creas un v\u00ednculo, est\u00e1s en posici\u00f3n de pedir de forma amable lo que quieres o proponer sinergias de trabajo, si es el caso.<\/p>\n<h2 style=\"text-align: justify;\"><\/h2>\n<h2 style=\"text-align: justify;\"><strong>Claves de una marca personal poderosa<\/strong><\/h2>\n<p style=\"text-align: justify;\">Una marca personal poderosa es aquella que los dem\u00e1s <strong>son capaces de identificar porque es consistente; creativa; memorable y con una web profesional.<\/strong><\/p>\n<p style=\"text-align: justify;\">\u00bfActualmente tiene tu marca personal esos atributos? \u00bfQu\u00e9 le falta para que sea m\u00e1s fuerte? No escatimes esfuerzos, ni recursos para dotarte de una buena firma en tus emails, de una foto de estudio para tus perfiles, etc.<\/p>\n<p style=\"text-align: justify;\">Piensa que el mercado laboral est\u00e1 experimentando una interesante atomizaci\u00f3n: cada d\u00eda m\u00e1s peque\u00f1os aut\u00f3nomos y emprendedores alzan su voz en los ecosistemas digitales y Community Managers como t\u00fa pueden ayudarle; esos clientes potenciales te encontrar\u00e1n y elijar\u00e1n si has creado una vigorosa marca personal.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Si has hecho un curso de Community Manager seguro que conoces diversas herramientas para hacer tu trabajo, pero \u00bfte han ense\u00f1ado c\u00f3mo se crea una marca personal? Esa es una asignatura pendiente en muchos cursos y que en esta gu\u00eda explicamos paso a paso. Curso Community Manager: c\u00f3mo crear una marca personal Como Community Manager &#8230; <a title=\"Gu\u00eda para Community Managers: c\u00f3mo crear una marca personal\" class=\"read-more\" href=\"https:\/\/www.im.education\/blog\/curso-community-manager-marca-personal\/\" aria-label=\"Leer m\u00e1s sobre Gu\u00eda para Community Managers: c\u00f3mo crear una marca personal\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":1217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gu\u00eda para Community Managers: c\u00f3mo crear una marca personal<\/title>\n<meta name=\"description\" content=\"Si eres Community Manager, tendr\u00e1s que crear y gestionar tu propia marca personal y la de posibles clientes. 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